top of page
SDX logo with blue upward arrow

A Cohort Experience for Professional Services Leaders

The Seller-Doer
Exchange

POWERED BY SELLING BY HAND LLC

Stop Exchanging Business Cards.
Start Exchanging Business.

THE CHALLENGE

Most Professionals Are Hired to Do, Not to Sell.

Your elite delivery experts are your best growth assets, yet they lack the tools to sell.

Trained to Deliver

Years of technical expertise.
Zero training in business development.

Referral Networks Untapped

Cross-industry relationships exist but are never systematically developed.

Network with Competitors

Networking events are filled with competitors all competing for the same business.

Connect

Build trust-based relationships with peers from complementary, non-competing industries.

Refer

Enter a structured referral ecosystem where introductions are expected and tracked.

Train

Master the seller-doer methodology, BD for professionals who lead with expertise.

C
C

THE SOLUTION

A First-of-Its-Kind Cohort Built For Seller-Doers.

A 6-month, cohort-based program for experienced professional service providers. Participants learn a proven BD methodology while building real cross-referral relationships with non-competing firms.

T

C

T

R

Program at a Glance

Duration

6 Months

Format

3 In-Person + 3 Virtual Workshops

One-on-one Coaching

Cohort Size

21 Service Professionals from 7 industries

Seats

3 Per Company

Audience

Director-level+

Investment

$20,000 / co.

C
R

Industry Exclusivity

One Firm. One Industry. No Exceptions.

Each cohort seat is reserved for one company per industry. Once your industry is claimed, it's locked - your competitors cannot join.

Big 4 Accounting

Regional
Consulting

Law Firm
M&A

Communications

PR

Wealth / Asset
Management

Commercial
Insurance

Commercial
Insurance

Commercial Real Estate

THE CURRICULUM

Six Modules. Six Months. One Transformation.

Module 01

The Seller-Doer Mindset

In-Person + Dinner

Module 04

From Conversations to Opportunities

In-Person + Reception

Module 02

Strangers to Friends

Virtual

Module 05

Progressing the Pipeline

Virtual

Module 03

The Follow-Up System

Virtual

Module 06

The Seller-Doer You've Become

In-Person + Graduation Dinner

MEET THE FACILITATOR

Sean Hand

CEO of Selling By Hand LLC | Seller-Doer Coach & Trainer

Sean Hand has spent his career at the intersection of professional service excellence and strategic business development. As the founder of Selling By Hand, he specializes in transforming technical experts into revenue-generating leaders. His methodology bridges the gap between delivering high-level work and systematically cultivating the relationships that sustain a firm's growth.

"Sean was an excellent facilitator, made me comfortable to share and contribute, and was very knowledgeable / trustworthy. Would love to have Sean return."

"Sean brought incredible energy, enthusiasm, and knowledge to our team. His session was my favorite of the entire program, and just about everyone I spoke with felt the same."

"I learned a lot and applied the techniques during a client event. I uncovered four new opportunities while learning personal things about each client."

Program Pricing and Enrollment

Secure Your Exclusive Industry Slot

Firm Enrollment

$20,000

covers 3 leaders · 6-month term · total cost

All-inclusive pricing

24/7 on-call support

Flexible billing options

Industry exclusivity guaranteed

Complete satisfaction

or a 100% refund
on your professional development

3-5x

ANTICIPATED ROI ON INVESTMENT

bottom of page